Art
Successfully managed and executed an end-to-end launch event hitting attendance KPIs. Creative event elements included a DIY Mixology Station, a pop-up bar, custom cocktail recipes, a mixology demonstration, custom artworks and a hero photo moment.
Start-to-Finish
Successfully managed and executed an end-to-end launch event hitting attendance KPIs. Creative event elements included a DIY Mixology Station, a pop-up bar, custom cocktail recipes, a mixology demonstration, custom artworks and a hero photo moment.
How We Delivered
We swiftly secured MasterChef host and Gold Logie nominee Melissa Leong as the event MC. Melissa welcomed guests, hosted the mixology demonstration and posted on social media as part of a four-month partnership.
In conjunction with the launch event, Tide delivered a successful public relations campaign with coverage achieved in tier one media titles such as Harper’s BAZAAR and Better Homes & Gardens magazine and overall campaign reach exceeding 42 million.
We love to integrate our PR work with new product launches, events and activations!
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