NIKE Melbourne Marathon Festival
The four-month campaign produced the highest amount of coverage that the event had experienced to date. Coverage results exceeded all client expectations, encouraged $1.2m worth of donations to charity partners, and told the inspirational stories of entrants from marathon debutants to Olympians. Over 1,400 pieces of media coverage were generated in target media publications.
Australia's Largest Marathon Event
The four-month campaign produced the highest amount of coverage that the event had experienced to date. Coverage results exceeded all client expectations, encouraged $1.2m worth of donations to charity partners, and told the inspirational stories of entrants from marathon debutants to Olympians. Over 1,400 pieces of media coverage were generated in target media publications.
Lots of eyeballs
Across event weekend, Tide managed seven news crews including pre-recorded packages and live crosses with Channel 9, The Today Show, Channel 7, Sunrise, ABC News and ABC News Breakfast.
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