Legend of Zelda: Tears of The Kingdom
45M reach across 56 x editorial hits within a two week launch 45M period, reflecting a tailored PR approach that leveraged the launch as a key cultural moment in the Australian landscape.
Lots of eyeballs
45M reach across 56 x editorial hits within a two week launch 45M period, reflecting a tailored PR approach that leveraged the launch as a key cultural moment in the Australian landscape.
Quick Turnaround
Working around a 2-week timeframe from concept signoff to launch day, we successfully secured an iconic Sydney venue, suppliers and 30 x top-tier media to drive publicity for the launch.
National coverage and media attendance was secured across leading lifestyle consumer publications including Man of Many, Broadsheet, Pedestrian, The Daily Mail, Refinery29, Woman’s Day, RUSSH and The Latch.
Featured Projects
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